Malvern Hills Trust launch new
The charity caring for the Malvern Hills and Commons has
launched a new website alongside its new brand.
The new brand, logo, website and name, Malvern Hills Trust,
aims to promote better understanding of, and attract support for the work the
organisation does to look after the Hills for wildlife, visitors and local
The Malvern Hills Trust, the new working name for the
Malvern Hills Conservators, cares for over 1200 hectares of land including
suburban commons, verges, wooded slopes and open hilltops.
This includes the main ridgeline of the Malvern Hills which rises above
the Severn Plain and is an iconic feature in the English Landscape.
Hundreds of thousands of visitors come to the Malvern Hills
each year including walkers, horse riders and cyclists, to enjoy the magnificent
views but few know about the charity that looks after them.
Brand design agency Mytton Williams has been working closely
with the Trust to create a strong, recognisable visual identity for the charity
who cares for Malvernís Hills and Commons.
The last 12 months at the Trust has seen the production of a
new Land Management Plan and a Business Plan for the charity, which together
provide a clear direction for the organisation over the next 5 years.
Raising public awareness of the importance of conserving the landscape
and the heritage of the Malvern Hills and attracting greater public support for
its work are key aims for the organisation.
The new website has easy to find information on the
important habitats, heritage and visitor access to the Hills and Commons.
This includes an interactive map to help visitors find their way and
locate MHT car parks. Latest news,
updates and information for the local community and residents are also featured.
Better information provision will help to encourage
responsible access on the Hills and help visitors to care for the Hills and
The Malvern Hills Trust would like to thank local people and
visitors who continue to support the charity and the care of the Hills and
The new brand will also be rolled out across all the
Trustís leaflets, information boards and signage to replace them as required.
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